Why Invest In Wetzel’s Pretzels?


From Pizza Bitz to lemonade, everything we make is made with only the freshest ingredients. Wetzel’s Pretzels are seen on TV and in the hands of celebrities. We’re ideal for investors looking for a simple business that is easy to start, easy to run, easy to scale and proven profitable.
Celebrities enjoying Wetzel's

The ease of operation, cost of goods, training opportunities and return on investment are all things that attracted me to Wetzel’s Pretzels.

Ron Reger

Multi-Unit Franchise Owner

Pretzels aren’t the only thing setting us apart.

Consumers demand convenient, fresh foods as snacking continues to rise. Our industry-leading profits and steady growth makes owning a Wetzel’s Pretzels the ideal investment — just look at these numbers.


Gross Profit Margin (approx)


Market Size for Soft Pretzels as of 2019

*Source: wboc.com


Straight Years of Same-Store Sales Growth Pre-COVID



Average Gross Revenue


Year Average Franchisee Tenure


of Franchisees Have Multiple Units

Big brand strength,
with a small company feel.

With 20+ years of franchise success and more than 340 locations, we have the support systems to help you succeed.

The best things in life
are fresh.

And we’ll never do it any other way. We make dough from scratch, hand rolled & fresh baked every 30 minutes, with only the best ingredients. We promise this to our guests and it’s something we never compromise on.

75% of consumers say they are willing to pay a premium for fresh food items
88% of adults say they are snacking more*

*State of Snacking a 2020 Global Consumer Trends Study by The Harris Poll and Mondelez International

A simple model makes you simply successful.

We believe serving up a tasty snack to an eager consumer shouldn’t be complicated. To that end, our business model is straightforward and uncomplicated.

Grab your piece of the pretzel.

We’re glad you’re interested in putting success right at your fingertips. Start by completing the form and our development team will contact you.

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