Wetzel’s Pretzels Cruises in Rose Parade

Wetzel’s entered 2022 with a big W, rolling down Colorado Boulevard with its debut float in the Rose Parade®. The float, which featured several franchisees from across North America, brought the spirit of the #WetzSide with classic California icons and a spectacular beach party. How many pretzels did you spot?

Get all the details in this article from Nation’s Restaurant News and check out the awesome interview our CEO Jennifer Schuler did with KTLA! To see our float in all its glory, see ABC’s clips from the parade here.

Grab your piece of the pretzel.

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