Wetzel’s Pretzels Announces Kim Freer as New Chief Marketing Officer

“I’ve always admired Wetzel’s Pretzel’s for its crazy good food and distinctive voice. It’s a beloved, established brand that continues to innovate and iterate. We’re making our fresh made and fresh squeezed menu items available in a variety of flavors, and adapting our concept into various formats,” said Kim Freer. “Fans continue to rave about … Read more

Thrive Global Tips From The Top: One On One With Jennifer Schuler

Adam: Thanks again for taking the time to share your story and your advice. First things first, though, I am sure readers would love to learn more about you. What is something about you that would surprise people?  Jennifer: I started raising chickens during the pandemic as part of my kid’s homeschool science project, and they can occasionally … Read more

California Wetzel’s Pretzels franchisees add 3 stores in 10 months

Wetzel's Pretzels bag

C-store entrepreneurs and Wetzel’s Pretzels multi-unit franchisees, Ron Reger and Alfred Daher, have opened two locations in eastern Los Angeles County, California, as well as Riverside County. In total, the pair opened three locations in 10 months — all in their existing gas station/convenience stores. The duo is using the brand’s “store-within-a-store” concept to add … Read more

Wetzel’s Pretzels to support military veterans with new franchising program

Veteran with his family

Pretzel bakery chain Wetzel’s Pretzels has announced that it has launched a military veteran’s franchise program, which offers qualified individuals the opportunity to purchase a Wetzel’s franchise at a significant discount. Titled “From Force to Franchise”, the initiative is a way for Wetzel’s to say thank you to military veterans for their service to our nation, … Read more

Wetzel’s Pretzels’ CEO on Why She’d Reinvent Social Media

Jennifer Schuler, CEO, Wetzel’s Pretzels

Who would play you in the biopic about your life? That’s tough. I think I would choose Sandra Bullock. I think she has an approachability about her that I think fits with what I’m like. She’s got a warmth to her personality. What’s your favorite franchise brand that’s not your own? There’s this brand called … Read more