California Wetzel’s Pretzels franchisees add 3 stores in 10 months

Wetzel's Pretzels bag

C-store entrepreneurs and Wetzel’s Pretzels multi-unit franchisees, Ron Reger and Alfred Daher, have opened two locations in eastern Los Angeles County, California, as well as Riverside County. In total, the pair opened three locations in 10 months — all in their existing gas station/convenience stores. The duo is using the brand’s “store-within-a-store” concept to add … Read more

Wetzel’s Pretzels to support military veterans with new franchising program

Veteran with his family

Pretzel bakery chain Wetzel’s Pretzels has announced that it has launched a military veteran’s franchise program, which offers qualified individuals the opportunity to purchase a Wetzel’s franchise at a significant discount. Titled “From Force to Franchise”, the initiative is a way for Wetzel’s to say thank you to military veterans for their service to our nation, … Read more

Wetzel’s Pretzels’ CEO on Why She’d Reinvent Social Media

Jennifer Schuler, CEO, Wetzel’s Pretzels

Who would play you in the biopic about your life? That’s tough. I think I would choose Sandra Bullock. I think she has an approachability about her that I think fits with what I’m like. She’s got a warmth to her personality. What’s your favorite franchise brand that’s not your own? There’s this brand called … Read more