A Twisted History Of Deliciousness To Build On.

Every Wetzel’s Pretzels leader delivers on the original vision of its founder – each super-premium pretzel will be crafted from fresh dough and baked in-store so each pretzel delivers our brand of delicious handheld fun.
Wetzel's in 1994


Company founded by Rick Wetzel and Bill Phelps. First store in Redondo Beach, CA. Less than two years later we began franchising.

Wetzel's in 2001


Rapid growth with the 100th unit opened. Opened Downtown Disney (Anaheim, CA).

Wetzel's in 2005


First Walmart location in Scottsdale, Arizona.

Wetzel's in 2018


LEAD Award winner for Top 10 Best Customer Service Leadership Training Program: Twisted Training for Franchisees.

Wetzel's in 2012


Launch of Remote Mobile Unit program to maximize property-level sales.

Wetzel's in 2019


Our first food truck launched in Phoenix, AZ. First bakery opening on a military base at Fort Hood Texas. Bill Phelps handed CEO reins over to Jennifer Schuler as second CEO in the company’s history.

Wetzel's in 2020


Twisted together! Launched the “We Bake Safe” Program to successfully address the COVID-19 pandemic. Provided franchisees with support from lease negotiations, information and government funding. We opened more stores in 2020 than 2019. Launched a new format for C-Stores.

Wetzel's in 2021


Now at 340+ locations across the US and Canada. Chain has produced positive comp sales in 10 of last 11 months (Sep 2020 - July 2021) since reopen.

Leadership That’s Worth Their Salt.

Our Executive Leadership team leverages over a century of experience from organizations like McDonald’s, General Mills, Papa Murphy’s, Applebee’s, Blaze Pizza and IHOP to help you with your new Wetzel’s Pretzels Franchise. Meet the people who will make it happen for you.

Favorite Menu Item:
OG Pretzel

Jenn Schuler


Favorite Menu Item:
Cheese Meltdown Pretzel

Vincent Montanelli


Favorite Menu Item:
Cheesy Dog Bites

Lucy Lai


Favorite Menu Item:

Jon Fischer


Favorite Menu Item:
Pizza Bitz

Kim Freer


Wetzel's Team

Wetzel's Team

Grab your piece of the pretzel.

We’re glad you’re interested in putting success right at your fingertips. Start by completing the form and our development team will contact you.

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